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May 31.2025
3 Minutes Read

Why Left-Leaning Influencers Embrace Bluesky Without Abandoning X - What SMBs Need to Know

Smartphone with Bluesky app against a blue butterfly background.

Understanding the Social Media Shift: Bluesky's Rising Influence

As left-leaning influencers flock to Bluesky, a newcomer in the social media landscape, a curious trend emerges. Research from the Pew Research Center indicates that many influential voices are diversifying their online presence, and despite the allure of Bluesky, they have not discarded their accounts on X (formerly Twitter). This paints a compelling picture of how digital platforms are evolving, especially for small and medium-sized business (SMB) owners looking to leverage these tools for their own growth.

Why Are Influencers Choosing Bluesky?

In the months following the 2024 presidential election, 43% of influencers surveyed have joined Bluesky, with an impressive 69% being left-leaning accounts. This indicates a significant interest among influencers to explore new avenues for engagement and community building. But the question looms: why not abandon X altogether? According to the same Pew analysis, 82% of these influencers still maintain their X accounts. Understanding this dual approach is essential for SMBs contemplating their own social media strategy.

The Landscape of Political Influencing

Interestingly, while left-leaning influencers are prominent on Bluesky, only 15% of conservative influencers have followed suit. This divide illustrates how social media platforms can reflect broader political trends and audiences. For SMB owners, this differentiation is vital when determining which platforms to engage with, especially if their target audience has distinct political leanings.

Engagement Levels Comparing Bluesky to X

Though participation on Bluesky is growing, with influencer posting rates increasing from 54% in January to 66% by March, it remains to be seen if this will translate into sustained engagement. For SMBs, this behavior highlights the importance of monitoring platform performance and adjusting their marketing strategies accordingly. Are your social media efforts effectively capturing your audience's attention?

What This Means for SMBs: Actionable Insights

Understanding these dynamics can enable retail and hospitality businesses to tailor their marketing strategies precisely. Here are a few actionable insights:

  • Monitor Multi-Platform Presence: With influencers maintaining accounts on multiple platforms, consider the same. Deploy social media management tools to streamline your online presence.
  • Targeted Content Creation: Tailor content to the specific audience of each platform. Bluesky's emerging crowd may require innovative and engaging content styles to capture their attention.
  • Embrace SEO and Analytics Tools: Utilize the best marketing tools for SMBs to track performance across platforms, ensuring you can pivot your strategies as trends change.

The Importance of Staying Relevant in the Digital Landscape

As platforms emerge and others transform, staying relevant becomes crucial. Engagement statistics show that even those who have jumped to Bluesky are still heavily active on X. This reflects a broader trend in marketing—much is about context and adaptability. SMBs must recognize this trend and remain agile.

Future Predictions: The Next Social Media Frontier

As more users explore tools like Bluesky, it’s prudent to predict what lies ahead. Will Bluesky be the next big player, or will it wane like others? Keeping an eye on emerging platforms is essential for any business leader seeking to evolve their marketing strategies.

Conclusion: A Call to Action

The social media landscape is indeed shifting, and the rise of Bluesky presents an exciting opportunity for SMBs to rethink their marketing strategies. Embrace digital tools for local businesses, leverage analytics tools for business growth, and stay informed about SEO tools for small businesses. Positioning yourself on these forefronts can yield long-term rewards in customer engagement and loyalty.

Whether you choose to dive into Bluesky or optimize your presence on X, the crux remains: being informed and adaptable is your best marketing strategy. So, don’t let the digital tidal wave wash over you—surf it wisely!

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08.29.2025

Unlock AI Insights at TechCrunch Disrupt for Optimizing SMB Growth

Update AI Takes Center Stage at TechCrunch Disrupt 2025 As the excitement builds for TechCrunch Disrupt 2025, taking place from October 27-29 at San Francisco’s Moscone West, one thing is clear: artificial intelligence (AI) is set to be the star of the show. Thanks to partners JetBrains and Greenfield, two sessions are highlighted that promise to deliver valuable insights into how AI is reshaping the business landscape, especially for small and medium-sized business (SMB) owners, marketing managers, and entrepreneurs in sectors like retail, hospitality, and services. Who's Shaping the AI Future? Get the Scoop! The first session, "Who’s Defining AI’s Future in 2025? The AI Disruptors 60 Unveiled," is scheduled for Monday, October 27, from 1:40 p.m. – 2:10 p.m. PT, and aims to spotlight 60 early- and growth-stage startups leading the charge in AI. With the tech landscape evolving at lightning speed, it’s crucial for SMBs to understand who these innovators are. The session will feature insights from experienced investors like Shay Grinfeld of Greenfield Partners and notable founders, including Renen Hallak of VAST Data, who will share innovative scaling strategies and future trends — vital knowledge for any business focused on growth. AI for Developers: More Than Just Code The second session presents a unique perspective on AI in development. Scheduled for Tuesday, October 28, from 1:55 p.m. – 2:15 p.m. PT, "Vibe coding? Cute. Now let’s get real and talk about AI built for developers" promises a candid exploration into how AI isn't just about cranking out more code. Kirill Skrygan, CEO of JetBrains, will emphasize the importance of code quality over mere quantity. For SMBs looking to integrate AI into their operations, this session will provide actionable insights on leveraging AI while ensuring reliability and precision in software development. Why Attend? Because AI Matters to YOU! But why should SMB owners and marketing professionals care? The answer lies in the transformative potential of AI across industries. Whether you’re looking to enhance customer engagement through personalized marketing strategies or streamline operations with intelligent tools, AI is a game-changer. Sessions like these at TechCrunch Disrupt focus on bringing practical insights to the forefront, directly applicable to businesses of all sizes. Stay Ahead of the Game with AI Insights By attending these sessions, you're not just learning about AI; you're preparing your business for the future. Understanding who is on the cutting edge of AI and how to implement these technologies effectively can set your business apart from competitors. With gravitas like Netflix and ElevenLabs also gracing the agenda, the event promises to be a goldmine for those ready to innovate. Join the Disruption: A Call to Action Don't miss out on the opportunity to be a part of this exciting event. The knowledge shared at TechCrunch Disrupt can empower you to make informed decisions about the tools and technologies that can elevate your business. Consider this your invitation to join a community of innovators ready to disrupt the status quo, equipped with the best marketing tools for SMBs and more. Grab your tickets now and save before prices rise!

08.28.2025

Intel’s Deal with the Trump Administration: What SMBs Need to Know

Update When Government Meets Business: The Intel Dilemma Imagine you’re trying to run a successful bakery, and your biggest customer—the government—decides to get involved in your business decisions. Sounds like a plot twist from a sitcom! Well, that’s what Intel is facing right now, as the Trump administration has a firm grip on its ability to sell its struggling foundry business. According to reports from the Financial Times, this has huge implications for Intel as it navigates the choppy waters of the semiconductor industry. Understanding the Nuts and Bolts of the Deal Recently, during a Deutsche Bank conference, Intel CFO David Zinsner revealed that the deal gave the U.S. government a 10% equity stake in the company. What does this mean? Essentially, if Intel tries to spin off or sell its foundry business, which has been struggling with losses up to $3.1 billion, the government will step in with a potential extra 5% ownership. This could seriously restrict Intel’s options moving forward. What's a Foundry Business Anyway? For those of us who are not chip industry insiders (which is probably most of us), a foundry business is where companies produce semiconductor chips on behalf of other firms. Think of it like a factory where different brands send their blueprints to get their products made. Intel’s foundry segment is a key player in this competition, especially as other manufacturers like Taiwan Semiconductor Manufacturing Company (TSMC) lead in global production. Why Restricting Intel Is a Big Deal Here’s the kicker: while this deal protects government interests in U.S. chip manufacturing, it might stretch Intel thin. The firm is grappling with significant losses in its foundry unit, compelling analysts to question whether they can continue to bleed cash while being forced to keep a business unit that isn't performing. Connecting the Dots: The Impact on Local Businesses Now, you might wonder, why should you care? Well, any disruption in the semiconductor industry can trickle down to local businesses. Think about the impact on your favorite gadgets, from the cash registers in local bakeries to smart appliances. A Parallel Example: The U.S. Steel Revolution In the 1980s, the U.S. government stepped in during the steel crisis to protect American jobs, but it had consequences. The protectionist measures initially helped but led to inefficiencies in the long run, resulting in higher prices for consumers. Fast forward to today: if the government’s tightening grip on Intel leads to inefficiencies and increased costs, small business owners like you could see a spike in prices for technology—a true hot mess! What’s Next for Intel? Many industry insiders are speculating what will happen next. Will the government relax its restrictions, or clench them tighter? Sooner or later, Intel’s leadership will have to make tough decisions—ones that could resonate within the local economy significantly. Bringing It Back to Your Business This entire debacle teaches us valuable lessons about adaptability and the importance of keeping a strategic plan in place. Just like Intel, small businesses should prepare for changes, be it due to market dynamics or governmental shifts. Have you considered utilizing the best marketing tools for SMBs to bolster your strategy? Actionable Insights: Engage with Digital Tools Now Remember, a proactive approach can create a safety net for your business. Whether it’s leveraging SEO tools for small businesses, or investing in email marketing tools for SMBs, don’t hesitate to explore digital solutions that can enhance your marketing strategies and protect your bottom line. Are You Ready for the Future? Being aware of your industry's direction is critical. As the landscape shifts, being equipped with the right tools can make all the difference. How would you feel if governmental decisions impacted your business directly? Upsetting, right? Maximizing the potential of digital tools and strategies can help cushion the blow of external changes, ensuring your bakery, shop, or service business stays afloat no matter the economic climate. To stay ahead of the curve, continuously educate yourself about tech trends—because in a world where even giants like Intel are at the mercy of governmental policy, knowledge truly is power!

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