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August 09.2025
3 Minutes Read

Are You a Target? How Impersonators Exploit SMBs with Fake Outreach

Humorous dalmatians, hoodie disguise representing impersonators targeting SMBs in fake outreach.

Beware of Impersonators: The New Age of Scams

In a world where trust is often a currency, impersonators are pouncing on unsuspecting small and medium-sized businesses (SMBs). Recently, fake outreach from individuals posing as TechCrunch reporters has surfaced, leaving many businesses scrambling to decipher the authenticity of these communication attempts. Not only are these scammers using the name of a reputable brand, but they’re also smartly crafting their narratives to sound just like the real deal.

Why Are They Targeting Your Business?

You might be wondering, “Why me?” The answer leans towards the unfortunate reality of trust in professional relationships. Scammers see opportunities to exploit that trust, especially in the tech and business industries where information is power. Often, the scam is rooted in sophistication—fraudsters cleverly mimic real reporters by including trendy references, creating a facade that's increasingly hard to spot for busy professionals.

Spotting a Fake: Red Flags to Look For

So, how can you identify whether a person really is from TechCrunch (or any reputable outlet) or just someone looking to take advantage of your business? Here are a few straightforward tips:

  • Email Origins: Always check if the email address matches official TechCrunch domains.
  • Company Staff Page: If in doubt, visit the company’s staff page to check the legitimacy of the names involved. It’s like having an instant detective at your fingertips!
  • Content Consistency: Look out for discrepancies in writing style or the handling of industry jargon. If it sounds off, it might be.

Empower Yourself: Taking Action Against Scams

Imagine the feeling of being in an introductory meeting, only to discover that you inadvertently revealed sensitive business information to a con artist. Protecting your business starts with awareness. If you suspect that you've received a fraudulent email or message, do not engage! Instead, you can report it directly to TechCrunch or the respective outlet to help prevent similar incidents for others.

The Importance of Digital Tools for Small Businesses

This serves as a wake-up call not just to remain vigilant, but to integrate digital tools into your marketing strategy that enhance security. Among the best marketing tools for SMBs are email verification systems and robust social media management solutions that can help safeguard your communications and build your online reputation.

Let’s dive a little deeper into how these tools can assist you:

  • Email Marketing Tools: These tools can help streamlining outreach efforts while confirming the legitimacy of recipients.
  • SEO Tools for Small Businesses: By enhancing your online presence, these tools can help build trust, making it harder for impersonators to infiltrate your communications.
  • Analytics Tools for Business Growth: Use analytics to track where threats might emerge, giving you a proactive stance in crisis management.

Enhancing Your Ordinary Marketing with Digital Tools

Consider adapting your approach towards marketing efforts in a way that doesn't just bring in customers but also ensures your brand stature remains untarnished. Educational workshops on cyber security and digital marketing can come handy in illuminating the path for your team and creating a security-first mindset.

Conclusion: Stand Up, Stand Strong!

In the era of quick digital interactions and fast-paced communications, it’s essential to not only reap the benefits of technology but to safeguard your businesses against the lurking threats that come with it. By staying informed, utilizing the right digital tools, and fostering an environment of vigilance within your team, you can keep your business secure and thriving.

So next time you get an email that seems a little fishy, remember: trust your gut, verify before you act, and equip yourself with the best marketing tools for SMBs!

Digital Tools

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08.29.2025

Unlock AI Insights at TechCrunch Disrupt for Optimizing SMB Growth

Update AI Takes Center Stage at TechCrunch Disrupt 2025 As the excitement builds for TechCrunch Disrupt 2025, taking place from October 27-29 at San Francisco’s Moscone West, one thing is clear: artificial intelligence (AI) is set to be the star of the show. Thanks to partners JetBrains and Greenfield, two sessions are highlighted that promise to deliver valuable insights into how AI is reshaping the business landscape, especially for small and medium-sized business (SMB) owners, marketing managers, and entrepreneurs in sectors like retail, hospitality, and services. Who's Shaping the AI Future? Get the Scoop! The first session, "Who’s Defining AI’s Future in 2025? The AI Disruptors 60 Unveiled," is scheduled for Monday, October 27, from 1:40 p.m. – 2:10 p.m. PT, and aims to spotlight 60 early- and growth-stage startups leading the charge in AI. With the tech landscape evolving at lightning speed, it’s crucial for SMBs to understand who these innovators are. The session will feature insights from experienced investors like Shay Grinfeld of Greenfield Partners and notable founders, including Renen Hallak of VAST Data, who will share innovative scaling strategies and future trends — vital knowledge for any business focused on growth. AI for Developers: More Than Just Code The second session presents a unique perspective on AI in development. Scheduled for Tuesday, October 28, from 1:55 p.m. – 2:15 p.m. PT, "Vibe coding? Cute. Now let’s get real and talk about AI built for developers" promises a candid exploration into how AI isn't just about cranking out more code. Kirill Skrygan, CEO of JetBrains, will emphasize the importance of code quality over mere quantity. For SMBs looking to integrate AI into their operations, this session will provide actionable insights on leveraging AI while ensuring reliability and precision in software development. Why Attend? Because AI Matters to YOU! But why should SMB owners and marketing professionals care? The answer lies in the transformative potential of AI across industries. Whether you’re looking to enhance customer engagement through personalized marketing strategies or streamline operations with intelligent tools, AI is a game-changer. Sessions like these at TechCrunch Disrupt focus on bringing practical insights to the forefront, directly applicable to businesses of all sizes. Stay Ahead of the Game with AI Insights By attending these sessions, you're not just learning about AI; you're preparing your business for the future. Understanding who is on the cutting edge of AI and how to implement these technologies effectively can set your business apart from competitors. With gravitas like Netflix and ElevenLabs also gracing the agenda, the event promises to be a goldmine for those ready to innovate. Join the Disruption: A Call to Action Don't miss out on the opportunity to be a part of this exciting event. The knowledge shared at TechCrunch Disrupt can empower you to make informed decisions about the tools and technologies that can elevate your business. Consider this your invitation to join a community of innovators ready to disrupt the status quo, equipped with the best marketing tools for SMBs and more. Grab your tickets now and save before prices rise!

08.28.2025

Intel’s Deal with the Trump Administration: What SMBs Need to Know

Update When Government Meets Business: The Intel Dilemma Imagine you’re trying to run a successful bakery, and your biggest customer—the government—decides to get involved in your business decisions. Sounds like a plot twist from a sitcom! Well, that’s what Intel is facing right now, as the Trump administration has a firm grip on its ability to sell its struggling foundry business. According to reports from the Financial Times, this has huge implications for Intel as it navigates the choppy waters of the semiconductor industry. Understanding the Nuts and Bolts of the Deal Recently, during a Deutsche Bank conference, Intel CFO David Zinsner revealed that the deal gave the U.S. government a 10% equity stake in the company. What does this mean? Essentially, if Intel tries to spin off or sell its foundry business, which has been struggling with losses up to $3.1 billion, the government will step in with a potential extra 5% ownership. This could seriously restrict Intel’s options moving forward. What's a Foundry Business Anyway? For those of us who are not chip industry insiders (which is probably most of us), a foundry business is where companies produce semiconductor chips on behalf of other firms. Think of it like a factory where different brands send their blueprints to get their products made. Intel’s foundry segment is a key player in this competition, especially as other manufacturers like Taiwan Semiconductor Manufacturing Company (TSMC) lead in global production. Why Restricting Intel Is a Big Deal Here’s the kicker: while this deal protects government interests in U.S. chip manufacturing, it might stretch Intel thin. The firm is grappling with significant losses in its foundry unit, compelling analysts to question whether they can continue to bleed cash while being forced to keep a business unit that isn't performing. Connecting the Dots: The Impact on Local Businesses Now, you might wonder, why should you care? Well, any disruption in the semiconductor industry can trickle down to local businesses. Think about the impact on your favorite gadgets, from the cash registers in local bakeries to smart appliances. A Parallel Example: The U.S. Steel Revolution In the 1980s, the U.S. government stepped in during the steel crisis to protect American jobs, but it had consequences. The protectionist measures initially helped but led to inefficiencies in the long run, resulting in higher prices for consumers. Fast forward to today: if the government’s tightening grip on Intel leads to inefficiencies and increased costs, small business owners like you could see a spike in prices for technology—a true hot mess! What’s Next for Intel? Many industry insiders are speculating what will happen next. Will the government relax its restrictions, or clench them tighter? Sooner or later, Intel’s leadership will have to make tough decisions—ones that could resonate within the local economy significantly. Bringing It Back to Your Business This entire debacle teaches us valuable lessons about adaptability and the importance of keeping a strategic plan in place. Just like Intel, small businesses should prepare for changes, be it due to market dynamics or governmental shifts. Have you considered utilizing the best marketing tools for SMBs to bolster your strategy? Actionable Insights: Engage with Digital Tools Now Remember, a proactive approach can create a safety net for your business. Whether it’s leveraging SEO tools for small businesses, or investing in email marketing tools for SMBs, don’t hesitate to explore digital solutions that can enhance your marketing strategies and protect your bottom line. Are You Ready for the Future? Being aware of your industry's direction is critical. As the landscape shifts, being equipped with the right tools can make all the difference. How would you feel if governmental decisions impacted your business directly? Upsetting, right? Maximizing the potential of digital tools and strategies can help cushion the blow of external changes, ensuring your bakery, shop, or service business stays afloat no matter the economic climate. To stay ahead of the curve, continuously educate yourself about tech trends—because in a world where even giants like Intel are at the mercy of governmental policy, knowledge truly is power!

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